THE PACKAGE DESIGN BOOK 6

Wherever you shop, be it online or in a brick-and-mortar store, the first thing you notice about a product is its packaging. The quality of the packaging has a significant influence on whether or not a customer decides to buy a product. In fact, packaging has become more important than ever in recent years: Unboxing videos are watched by millions of followers on social media platforms, college Packaging Design courses are full to bursting, more and more agencies are specializing in this area, and companies are investing ever greater sums of money in the outward appearance of their products. Packaging design has long since grown to become not just part of our everyday lives, but a powerful marketing tool as well. High-quality packaging can increase the value of an entire brand.

With over 500 projects from more than 45 different countries, the sixth edition of TASCHEN's The Package Design Book celebrates the 14th anniversary of the Pentawards, one of the industry's most important international competitions. We will be casting our spotlight on all the winners from 2019 and 2020. With awards in six major categories – Beverages, Food, Body, Luxury, Other Markets, and Packaging Concepts – this spectacular and inspiring collection presents an array of unusual, intelligent and charming packaging concepts, demonstrating once again the importance of this design discipline.

At Dizengoff Center, discover THE PACKAGE DESIGN BOOK 6, a must-have for design lovers in the city. This book showcases innovative packaging designs that inspire creativity. Perfect for professionals and students alike, it features detailed insights into product design. Priced at an unbeatable value, this book is a bestseller in the city. Don't miss out on this staff pick, available for pickup at our store!
In-depth insights into packaging design
Ideal for professionals and students
Available for local pickup at Dizengoff Center
Regular updates on new arrivals
Staff recommendation for design enthusiasts